tag:blogger.com,1999:blog-9168824083545822588.post4800139983476030899..comments2024-01-22T00:21:16.489-08:00Comments on Accounting Practice Business Development: You Have A Website; Why Not Make It Add Value?Craig Weekshttp://www.blogger.com/profile/04210183095495845487noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9168824083545822588.post-2001082068508160022010-04-05T07:16:08.199-07:002010-04-05T07:16:08.199-07:00Craig - Thanks for this very insightful post of ve...Craig - Thanks for this very insightful post of very practical advice for accounting practitioners. Your comments echo a study published in 2009 by Hinge on "How Buyers of Professional Services Buy" -- the study captures insights of 137 CEOs of PS firms. One of the questions asked was "how can professional services improve the way they market to clients, prospects?" What we heard from 19.9% of respondents was "Have a good understanding of my situation, then sit down with me and lay out a detailed solution". Reflecting on specifics of a clients situation is by far the best way to expand relationships as a trusted partner.Sylvia Montgomeryhttp://www.hingemarketing.comnoreply@blogger.com